Two animated scientists in a research lab reviewing positive MedBuddy study results on a screen — with a Berry Boo figurine on the desk, representing the peer-reviewed research backing MedBuddy's effectiveness at reducing children's needle fear

The Science Behind MedBuddy®

It’s not just cute. The research backs it up.

Multiple independent studies, and thousands of medical professionals confirm what MedBuddy® parents already know: this works.

The STREAM Research Study

MedBuddy® was put to the test by STREAM Research, an independent national research firm. Over four weeks, STREAM conducted structured interviews with nurses, physician assistants, pharmacists, and other medical practitioners — evaluating whether MedBuddy® could be safely used during injections, how likely professionals were to adopt it, and what impact it had on the emotional experience for everyone in the room.

The result: overwhelming positive feedback across every category. Medical professionals didn’t just tolerate MedBuddy® — they wanted it.

Illustrated STREAM Research Study clipboard showing positive MedBuddy research results and consensus data, with a Rally Rex figurine and medical professional ID badges — representing independent clinical validation of MedBuddy's effectiveness
Close-up of the Poppy MedBuddy dachshund figurine — a friendly orange-red dog with a green collar, given to children as a take-home comfort reward after a brave injection

What the medical community said:

I think offering something like MedBuddy® would be a great idea — and if the kid could visually see it, that would be a much better option than the apple juice we currently offer.

Lisbeth, Registered Nurse

I love that they get to select the toy attachment — that’s a big deal. It gives them that autonomy and gives them the sense of control.

Angie, Registered Emergency Department Nurse

The parent would be really happy to see something new and positive for their kid. I think parents feel bad having to take their kids to these appointments. MedBuddy® would change that.

Bethany, Physician Assistant

What the science says about toys in healthcare:

Research published in peer-reviewed journals confirms that toys in clinical settings help healthcare workers build trust with young patients, reduce the physical symptoms of anxiety, and can even accelerate the healing process. Children who receive a toy during a medical procedure are measurably calmer, more cooperative, and more positive about returning.

The Journal of Healthcare Engineering puts it plainly: “Toys and games are at the center of children’s lives. Using them to communicate with children is a natural method that can facilitate establishing a relationship between children and healthcare staff.”

“As a pediatric psychologist and neuropsychologist, I truly appreciate MedBuddy’s approach to supporting children during medical procedures. Positive reinforcement is a powerful tool in reducing anxiety and building confidence, and MedBuddy’s collectible characters make this process both fun and meaningful. It’s wonderful to see a company so dedicated to helping kids feel brave and supported – MedBuddy is a valuable resource for families and clinicians alike.”

— Dr. Chelsea Matteson, Pediatric Psychologist